Web Development by Fradesoft Solutions
*Your Website Is Your 24/7 Digital Storefront*
1. Overview
In the digital age, your website is often the first interaction a customer has with your business. A slow, outdated, or poorly designed website drives customers straight to your competitors. Fradesoft Solutions builds high-performance, secure, and visually stunning websites that convert visitors into loyal customers.
Since 2006, we have designed and developed hundreds of websites for businesses across Nairobi, Kenya, and internationally. From a simple business brochure site to complex enterprise portals and e-commerce platforms, we deliver web solutions that work.
“Your website should work for you — even while you sleep.”
2. Web Development Services
2.1 Custom Website Development
Bespoke websites built from scratch to match your exact business needs.
| Type | Description | Best For |
|---|---|---|
| Corporate / Brochure Websites | 5–15 pages showcasing your brand, services, and contact info | Small to medium businesses |
| Startup Landing Pages | Single-page, high-conversion design for product launches | MVPs and new ventures |
| Portfolio Websites | Visual-heavy design for creatives, photographers, agencies | Artists, designers, freelancers |
| Non-Profit & NGO Websites | Donation integration, event calendars, impact stories | Charities, foundations |
2.2 E-Commerce Development
Online stores that are secure, scalable, and built to sell.
| Platform | Best For |
|---|---|
| WooCommerce (WordPress) | Small to medium stores, easy to manage |
| Shopify | Fast setup, hosted solution, great for dropshipping |
| Magento / Adobe Commerce | Large enterprises with thousands of products |
| Custom E-commerce | Unique requirements, custom payment flows |
Key e-commerce features we include:
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M-Pesa, card, and mobile money payments
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Shopping cart & wishlist
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Inventory management
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Order tracking & email notifications
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Customer reviews & ratings
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Discount coupons & loyalty points
2.3 Content Management Systems (CMS)
Empower your team to update content without technical skills.
| CMS | Best For |
|---|---|
| WordPress | Most businesses — flexible, huge plugin ecosystem |
| Drupal | High-security needs (government, banking) |
| Joomla | Mid-complexity community or social sites |
| Custom CMS | When off-the-shelf doesn’t fit your workflow |
2.4 Enterprise Web Portals
Complex, multi-user systems for large organizations.
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Customer portals (login, account management, support tickets)
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Supplier/vendor portals (RFQs, purchase orders, invoices)
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Employee intranets (documents, HR forms, internal news)
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Dashboard & reporting systems (real-time KPIs, charts, exports)
2.5 Progressive Web Apps (PWAs)
Websites that behave like mobile apps — no app store needed.
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Installable on home screen
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Works offline
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Push notifications
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Fast loading (even on 2G/3G networks)
Best for: E-commerce, news portals, booking platforms, service marketplaces.
2.6 API Development & Integration
Connect your website to other systems seamlessly.
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Payment gateways (M-Pesa, PayPal, Stripe, Flutterwave)
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CRM integration (Salesforce, HubSpot, Zoho)
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Accounting software (QuickBooks, Xero, SAP)
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SMS & email marketing (Africastalking, Mailchimp, SendGrid)
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Third-party databases and legacy systems
3. Technologies We Use
| Category | Technologies |
|---|---|
| Frontend (User Interface) | HTML5, CSS3, JavaScript, React.js, Vue.js, Angular, Bootstrap, Tailwind CSS |
| Backend (Server Logic) | PHP (Laravel, CodeIgniter), Python (Django, Flask), Node.js, Ruby on Rails |
| Databases | MySQL, PostgreSQL, MongoDB, Firebase, MariaDB |
| CMS Platforms | WordPress, Drupal, Joomla, Strapi (headless CMS) |
| E-commerce | WooCommerce, Shopify, Magento, Custom solutions |
| Hosting & Deployment | cPanel, AWS (EC2, S3, RDS), Google Cloud, Azure, Vercel, Netlify |
| Security | SSL/TLS, OAuth 2.0, JWT, CSRF protection, SQL injection prevention |
4. Industries We Serve
| Industry | Web Development Examples |
|---|---|
| Finance | Online banking portals, loan application systems, investment dashboards |
| Healthcare | Appointment booking, patient portals, telemedicine platforms |
| Retail & E-commerce | Online stores, product catalogs, multi-vendor marketplaces |
| Education | Learning Management Systems (LMS), student portals, course platforms |
| Real Estate | Property listing websites, agent dashboards, virtual tours |
| Hospitality | Hotel booking engines, restaurant websites with online ordering |
| Logistics | Shipment tracking, dispatch portals, customer booking systems |
| Government & NGOs | Public information portals, grant management systems |
5. Key Features We Build Into Every Website
| Feature | Why It Matters |
|---|---|
| Mobile Responsiveness | Your website looks perfect on phones, tablets, and desktops |
| Fast Loading Speed | Optimized images, caching, and CDN for sub-3-second loads |
| SEO-Ready Structure | Clean URLs, meta tags, sitemaps, schema markup |
| Security Hardening | SSL, firewalls, regular backups, login protection |
| User-Friendly Admin | Easy-to-use dashboard for non-technical staff |
| Analytics Integration | Google Analytics, Facebook Pixel, conversion tracking |
| Contact Forms | Spam-protected, auto-responder, lead capture to CRM |
| Social Media Integration | Share buttons, feeds, and login options |
6. Our Web Development Process
| Phase | Activities | Duration |
|---|---|---|
| 1. Discovery | Requirements gathering, competitor analysis, sitemap creation | 1 week |
| 2. Design | Wireframes, UI mockups, color scheme, typography | 1–2 weeks |
| 3. Development | Frontend coding, backend development, database setup | 3–8 weeks |
| 4. Content Population | Copywriting assistance, image uploads, product entry | 1–2 weeks |
| 5. Testing | Cross-browser, mobile, performance, security, and UAT | 1 week |
| 6. Launch | Domain configuration, hosting setup, go-live | 2–3 days |
| 7. Post-Launch Support | Bug fixes, training, ongoing maintenance | Ongoing |
7. Real-World Success Stories
Case A: E-commerce Website for a Nairobi Fashion Brand
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Challenge: Existing website was slow, not mobile-friendly, and had no M-Pesa integration.
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Solution: WooCommerce website with mobile-first design, M-Pesa STK push, and abandoned cart recovery.
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Result: 150% increase in online sales, 60% mobile traffic conversion.
Case B: Customer Portal for a Kenyan Logistics Company
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Challenge: Customers called or emailed for shipment updates, overwhelming support staff.
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Solution: Custom web portal with real-time tracking, invoice download, and support ticket system.
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Result: 70% reduction in support calls, 24/7 customer self-service.
Case C: Learning Management System (LMS) for a Nairobi College
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Challenge: Needed to move courses online during COVID-19.
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Solution: Custom LMS with video lessons, quizzes, certificates, and student progress tracking.
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Result: 2,000+ students enrolled in first 6 months, expanded to hybrid learning.
Case D: Real Estate Listing Website
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Challenge: Agent struggled to showcase properties with photos, videos, and floor plans.
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Solution: WordPress website with advanced property filters, mortgage calculator, and agent contact forms.
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Result: 300% increase in inquiry leads, properties sold faster.
8. Why Choose Fradesoft for Web Development?
| Reason | Explanation |
|---|---|
| 18+ Years Experience | Since 2006, we have delivered 500+ successful web projects |
| Local Understanding | We know Kenyan businesses, user behaviors, and M-Pesa integration |
| End-to-End Service | Design, development, hosting, SEO, and maintenance under one roof |
| Transparent Pricing | No hidden fees — fixed quotes with clear deliverables |
| Post-Launch Support | Free bug fixes for 3–6 months, affordable maintenance plans |
| Security First | Regular backups, malware scanning, and DDoS protection |
| SEO Optimized | We build websites that Google loves from day one |
9. Pricing Guide
| Project Type | Estimated Range (KES) | Timeline |
|---|---|---|
| Basic Business Website (5–10 pages) | 30,000 – 80,000 | 2–4 weeks |
| Corporate Website (10–20 pages + blog) | 80,000 – 200,000 | 4–6 weeks |
| E-commerce Store (up to 100 products) | 150,000 – 400,000 | 6–8 weeks |
| Large E-commerce (500+ products) | 400,000 – 1,000,000 | 8–12 weeks |
| Custom Web Portal / Dashboard | 300,000 – 1,500,000 | 8–16 weeks |
| Progressive Web App (PWA) | 200,000 – 600,000 | 6–10 weeks |
Prices are estimates. Contact us for a free, detailed quote based on your exact requirements.
10. Frequently Asked Questions
Q: Do I need to know technical skills to update my website?
A: No. We build websites with user-friendly CMS (like WordPress) so you can easily update text, images, and products without any coding knowledge.
Q: Can you redesign my existing website?
A: Absolutely. We can redesign your current website while keeping your domain, content, and SEO value intact.
Q: Do you provide web hosting?
A: Yes. We offer secure, fast, and affordable web hosting with 99.9% uptime. See our Web Hosting service for details.
Q: Will my website work on mobile phones?
A: Yes. All our websites are fully responsive, meaning they automatically adjust to look perfect on phones, tablets, and desktops.
Q: Can you integrate M-Pesa?
A: Yes. We have extensive experience integrating Safaricom’s M-Pesa API for payments, checkout, and STK push.
Q: How long does it take to build a website?
A: Simple websites: 2–4 weeks. E-commerce: 6–8 weeks. Complex portals: 8–16 weeks.
Q: Do you offer website maintenance after launch?
A: Yes. We offer affordable monthly maintenance packages to keep your site secure, updated, and backed up.
Let’s Build Your Website
Ready to launch a website that drives results?
📧 Email: info@fradesoft.com
🌐 Website: www.fradesoft.com
📍 Office: Nairobi, Kenya
Get in touch today for a FREE consultation and no-obligation quote.
Fradesoft Solutions
Smart Software. African Innovation. Global Standards.
Since 2006 — Trusted by businesses across Kenya and beyond.