Search Engine Optimization (SEO) by Fradesoft Solutions.
Get Found. Get Clicked. Get Customers.
1. Overview
You have a beautiful website. But if no one can find it on Google, it might as well not exist. Search Engine Optimization (SEO) is the science and art of making your website visible to people searching for your products or services. Fradesoft Solutions delivers data-driven SEO strategies that drive organic traffic, generate leads, and grow your business.
Since 2006, we have helped hundreds of Kenyan businesses rank on the first page of Google — from local shops and law firms to e-commerce stores and corporate enterprises.
“The best place to hide a dead body is page 2 of Google.” — Anonymous
2. Why SEO Matters for Your Business
| Statistic | Implication |
|---|---|
| 75% of users never scroll past page 1 of Google | If you’re not on page 1, you’re invisible |
| 53% of all website traffic comes from organic search | SEO is the highest ROI marketing channel |
| 70% of clicks go to the top 3 organic results | Ranking position directly impacts revenue |
| 61% of marketers say SEO is their top inbound priority | Your competitors are already investing in SEO |
Without SEO: You rely on paid ads (costly) and word-of-mouth (unreliable).
With SEO: Customers find you when they’re actively searching for what you sell.
3. Our SEO Services
Fradesoft Solutions offers a complete suite of SEO services, broken down into four main pillars.
3.1 On-Page SEO (Optimizing Your Website Content)
Making your website understandable and relevant to search engines.
| Service | What We Do |
|---|---|
| Keyword Research | Find the exact terms your customers type into Google |
| Title Tag Optimization | Write click-worthy, keyword-rich titles (under 60 characters) |
| Meta Description Writing | Compelling summaries that improve click-through rates |
| Header Optimization (H1, H2, H3) | Structure content for readability and SEO |
| Content Optimization | Improve existing pages with keywords, synonyms, and freshness |
| Image Optimization | Compress images, add alt text, descriptive filenames |
| Internal Linking | Connect related pages to distribute “link juice” |
| URL Structure | Clean, keyword-rich, short URLs (e.g., /seo-services-kenya) |
| Schema Markup | Add structured data for rich snippets (reviews, FAQs, events) |
3.2 Off-Page SEO (Building Website Authority)
Activities outside your website that improve its reputation.
| Service | What We Do |
|---|---|
| Backlink Building | Get high-quality links from reputable Kenyan and international sites |
| Local Citations | List your business on directories (Yellow Pages, Mocality, Yelp, Google Maps) |
| Guest Posting | Write articles on other websites linking back to you |
| Social Signals | Optimize social profiles to support SEO |
| Brand Mentions | Convert unlinked mentions into backlinks |
| Competitor Backlink Analysis | Steal your competitors’ best links |
3.3 Technical SEO (Behind-the-Scenes Optimization)
Ensuring search engines can crawl, index, and understand your website.
| Service | What We Do |
|---|---|
| Site Speed Optimization | Compress code, enable caching, optimize images, use CDN |
| Mobile-Friendliness | Ensure responsive design passes Google’s mobile test |
| XML Sitemap Creation | Help Google find all your pages |
| Robots.txt Optimization | Tell Google which pages to crawl (and which to ignore) |
| Fix Crawl Errors | Identify and repair broken links (404 errors) |
| HTTPS/SSL Security | Ensure your site is secure (ranking factor) |
| Canonical Tags | Prevent duplicate content issues |
| Structured Data Testing | Validate schema markup |
| Log File Analysis | See how Googlebot crawls your site |
3.4 Local SEO (For Kenyan Businesses with Physical Locations)
Dominate searches like “near me” or “plumber in Nairobi.”
| Service | What We Do |
|---|---|
| Google Business Profile (GBP) Optimization | Complete setup, verification, and ongoing management |
| Local Keyword Targeting | “Nairobi web design” vs just “web design” |
| NAP Consistency | Ensure Name, Address, Phone number is identical across all platforms |
| Local Backlinks | Get links from Kenyan directories, chambers of commerce, local news |
| Review Management | Generate and respond to Google reviews (strong ranking signal) |
| Local Service Pages | Create location-specific pages (e.g., “SEO in Mombasa,” “SEO in Kisumu”) |
| Embedded Google Maps | Help customers find you and signal relevance to Google |
4.Our SEO Process
| Phase | Activities | Duration |
|---|---|---|
| 1. Discovery & Audit | Website analysis, keyword research, competitor benchmarking | 1–2 weeks |
| 2. Strategy | Custom SEO roadmap, priority tasks, timeline creation | 1 week |
| 3. Implementation | On-page fixes, technical optimizations, content creation | 4–8 weeks |
| 4. Off-Page Execution | Backlink building, citations, outreach | Ongoing (month 2+) |
| 5. Monitoring | Rank tracking, traffic analysis, conversion tracking | Weekly |
| 6. Reporting & Refinement | Monthly reports, strategy adjustments based on data | Monthly |
When will you see results?
-
Month 1–2: Technical fixes, initial improvements
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Month 3–4: First rank movements, increased traffic
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Month 6–9: Significant rank improvements, lead generation
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Month 12+: Dominant positions, sustainable organic traffic
SEO is a marathon, not a sprint. We set realistic expectations and deliver consistent progress.
5. Tools We Use
| Category | Tools |
|---|---|
| Keyword Research | Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, AnswerThePublic |
| Rank Tracking | Google Search Console, AccuRanker, SERPWatcher |
| Technical SEO | Screaming Frog, Sitebulb, GTmetrix, Google PageSpeed Insights |
| Backlink Analysis | Ahrefs, Majestic, Moz Link Explorer |
| Competitor Analysis | SEMrush, SpyFu, SimilarWeb |
| Local SEO | BrightLocal, Whitespark, Google Business Profile dashboard |
| Analytics | Google Analytics 4 (GA4), Google Tag Manager, Hotjar |
| Reporting | Google Data Studio (Looker Studio), Databox |
6. Key SEO Metrics We Track & Report
| Metric | Why It Matters |
|---|---|
| Organic Traffic | How many people find you via Google |
| Keyword Rankings | Your position for target search terms |
| Click-Through Rate (CTR) | Percentage of searchers who click your result |
| Bounce Rate | Percentage who leave without interacting |
| Conversion Rate | Visitors who become leads or customers |
| Backlinks Count & Quality | Authority and trust signals |
| Domain Authority (DA) | Moz’s score of your site’s overall strength |
| Page Load Time | Faster = better rankings and user experience |
| Indexed Pages | How many of your pages Google knows about |
| Crawl Errors | Technical problems blocking Google |
7. Why Choose Fradesoft for SEO?
| Reason | Explanation |
|---|---|
| 18+ Years Experience | Since 2006 — we’ve seen every Google update and adapted |
| Local Market Expertise | We understand Kenyan search behavior, language, and competition |
| White-Hat Only | No black-hat tricks, no penalties, no shortcuts — just sustainable growth |
| Transparent Reporting | You get full access to ranking data, traffic, and results — no secrets |
| Holistic Approach | SEO + web development + content + hosting — all working together |
| Proven Results | Hundreds of Kenyan businesses ranking on page 1 |
| Dedicated Account Manager | One person knows your business inside and out |
| Affordable for Kenya | Competitive pricing designed for local budgets |
8. SEO Guarantee (What We Promise)
| Promise | Explanation |
|---|---|
| ✅ No Lock-In Contracts | Month-to-month. Cancel anytime. |
| ✅ Full Transparency | You get login access to all SEO tools and reports |
| ✅ Regular Communication | Weekly updates, monthly reports |
| ✅ White-Hat Methods | We follow Google’s guidelines strictly |
| ✅ Results-Focused | We track leads and sales, not just rankings |
What we DO NOT promise:
-
❌ “#1 ranking overnight” (impossible and dishonest)
-
❌ “Guaranteed #1 for any keyword” (no ethical SEO can guarantee this)
-
❌ “Millions of backlinks” (quality over quantity)
*If someone promises you instant #1 rankings, run away. That’s black-hat SEO that will eventually get your site banned.*
9. Frequently Asked Questions
Q: How long does SEO take to show results?
A: Typically 3–6 months to see meaningful rank improvements. SEO is a long-term investment.
Q: Can I do SEO myself?
A: Yes, but it’s time-consuming and requires expertise. One mistake (like bad backlinks) can hurt you for years.
Q: Do I need to continue SEO after ranking #1?
A: Yes. Competitors are always trying to beat you. Google updates algorithms constantly. SEO is ongoing maintenance.
Q: What’s the difference between SEO and Google Ads?
A: SEO is organic (free clicks, long-term). Google Ads is paid (instant visibility, costs per click). We recommend both.
Q: Will SEO work for my new website?
A: Yes, but new sites take longer (6–9 months) to build trust with Google.
Q: Do you write content for SEO?
A: Yes. Content creation is included in our Professional and Enterprise packages, or available as an add-on.
Q: Can you optimize an existing website without redesigning it?
A: Yes. On-page and technical SEO can be applied to any website, regardless of design.
Q: Do you offer SEO for multiple locations (e.g., Nairobi, Mombasa, Kisumu)?
A: Yes. Our Local SEO package supports multi-location businesses.
Q: How do I know SEO is working?
A: You receive monthly reports showing rankings, traffic, and conversions. We also set up Google Analytics so you can see live data.
10. SEO Add-On Services
Available at additional cost:
| Add-On | Price (KES) | Description |
|---|---|---|
| Blog Writing (500–800 words) | 2,500 – 5,000 per post | SEO-optimized, keyword-targeted articles |
| Product Description Writing | 200 – 500 per product | For e-commerce stores |
| Press Release Distribution | 10,000 per release | Get featured on news sites |
| Google Ads Management | 10,000 – 25,000/month | Paid search + organic SEO combined |
| Social Media SEO | 5,000 – 15,000/month | Optimize YouTube, LinkedIn, Facebook for search |
| International SEO | Custom quote | Multi-country, multi-language targeting |
11. Let’s Get You on Page 1
Ready to dominate Google search results?
📧 Email: info@fradesoft.com
🌐 Website: www.fradesoft.com
📍 Office: Nairobi, Kenya
Get a FREE SEO audit and consultation today — no obligation.
Fradesoft Solutions
Smart Software. African Innovation. Global Standards.
Since 2006 — Trusted by businesses across Kenya and beyond.