Digital Marketing by Fradesoft Solutions
Get Found. Get Customers. Get Growth.
1. Overview
You have a website. You have a product. But if your ideal customers can’t find you online, you’re invisible. Digital marketing is how you attract, engage, and convert customers through online channels — from search engines and social media to email and paid ads.
Fradesoft Solutions provides end-to-end digital marketing services tailored for Kenyan businesses. We don’t just run campaigns — we build strategies that drive measurable results: more traffic, more leads, and more sales.
Since 2006, we have helped hundreds of businesses across Nairobi and Kenya grow their online presence, dominate search results, and turn visitors into loyal customers.
“Your customers are online. Are you?”
2. What Is Digital Marketing?
Digital marketing encompasses all online efforts to promote your business. Unlike traditional marketing (billboards, TV, radio), digital marketing is measurable, targetable, and often more affordable.
| Channel | Description |
|---|---|
| Search Engine Optimization (SEO) | Get found on Google organically |
| Search Engine Marketing (SEM) | Paid ads on Google (Pay-Per-Click) |
| Social Media Marketing | Facebook, Instagram, LinkedIn, TikTok, Twitter |
| Email Marketing | Nurture leads and retain customers |
| Content Marketing | Blogs, videos, infographics that attract customers |
| WhatsApp Marketing | Direct messaging for Kenyan audiences |
| Influencer Marketing | Partner with local voices |
| Affiliate Marketing | Others promote you for commission |
3. Our Digital Marketing Services
3.1 Search Engine Optimization (SEO)
Already elaborated in detail — see previous SEO section.
Summary:
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On-page SEO (keywords, meta tags, content)
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Off-page SEO (backlinks, citations)
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Technical SEO (site speed, mobile, crawlability)
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Local SEO (Google Business Profile, “near me” searches)
3.2 Search Engine Marketing (SEM) / Google Ads
Paid advertising on Google — instant visibility.
| Service | What We Do |
|---|---|
| Keyword Research | Find high-intent, profitable keywords |
| Ad Copy Creation | Write compelling headlines and descriptions |
| Landing Page Optimization | Ensure ads lead to pages that convert |
| Bid Management | Maximize clicks within your budget |
| Negative Keywords | Prevent wasted spend on irrelevant searches |
| Geotargeting | Show ads only to Kenyan customers |
| Remarketing | Show ads to people who already visited your site |
| Performance Reporting | Clicks, impressions, cost-per-click, conversions |
Ad Types We Manage:
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✅ Search Ads (text ads on Google results)
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✅ Display Ads (banner ads on websites)
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✅ Shopping Ads (product listings for e-commerce)
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✅ Video Ads (YouTube)
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✅ Performance Max (AI-driven across all Google properties)
Pricing: Management fee from KES 10,000/month + ad spend (your budget)
3.3 Social Media Marketing
Build your brand where your customers spend their time.
| Platform | Best For | Our Services |
|---|---|---|
| Broad reach, local communities, older demographics | Page setup, content creation, ads, community management | |
| Visual brands, younger audience (18–35), fashion, food, lifestyle | Profile optimization, Reels, Stories, shoppable posts | |
| B2B, professional services, corporate brands | Company page, thought leadership content, lead generation | |
| TikTok | Viral content, Gen Z and young millennials | Organic content, trends, TikTok Ads |
| Twitter (X) | Real-time updates, customer service, news | Brand voice, engagement, hashtag strategy |
| YouTube | Long-form video, tutorials, reviews | Channel setup, video SEO, YouTube Ads |
What We Deliver:
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Social media strategy (platform selection, content calendar)
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Profile setup and optimization (bios, images, links)
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Content creation (graphics, captions, hashtags)
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Daily engagement (comments, DMs, shares)
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Paid social advertising (budget management, targeting)
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Monthly analytics (reach, engagement, followers, clicks)
Pricing: From KES 15,000/month per platform (or custom packages)
3.4 Content Marketing
Attract customers by providing value — not just selling.
| Content Type | Purpose | Examples |
|---|---|---|
| Blog Posts | Answer customer questions, improve SEO | “How to choose a web host in Kenya” |
| Case Studies | Show proof of results | “How we doubled X’s sales” |
| Videos | Engage visual learners | Product demos, behind-the-scenes |
| Infographics | Simplify complex information | “10 SEO statistics every business needs” |
| E-books & Guides | Generate leads (exchange email for download) | “The Kenyan Entrepreneur’s Digital Guide” |
| Newsletters | Stay top-of-mind with customers | Monthly updates, tips, offers |
What We Deliver:
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Content strategy (topics, formats, frequency)
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Content creation (writing, design, video editing)
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Content distribution (social, email, website)
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Performance tracking (views, shares, conversions)
Pricing: From KES 5,000 per blog post | Custom for video/infographics
3.5 Email Marketing
One of the highest ROI marketing channels.
| Service | What We Do |
|---|---|
| Email Platform Setup | Mailchimp, SendGrid, Brevo (formerly Sendinblue), or custom |
| List Building | Opt-in forms, lead magnets, pop-ups |
| Email Campaign Creation | Newsletters, promotions, abandoned cart, welcome series |
| Segmentation | Send different emails to different customer groups |
| Automation | Triggered emails based on behavior |
| A/B Testing | Test subject lines, content, send times |
| Analytics | Open rates, click-through rates, conversions |
Types of Email Campaigns:
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Welcome series (new subscribers)
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Promotional (sales, discounts, offers)
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Educational (tips, how-tos)
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Abandoned cart (recover lost sales for e-commerce)
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Re-engagement (win back inactive subscribers)
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Customer loyalty (rewards, exclusive offers)
Pricing: From KES 8,000/month (includes platform fees + management)
3.6 WhatsApp Marketing
Kenya’s most popular messaging platform — direct access to your customers.
| Service | What We Do |
|---|---|
| WhatsApp Business Setup | Profile optimization, catalog setup, automated greetings |
| Broadcast Lists | Send updates, offers, news to opt-in customers |
| Click-to-WhatsApp Ads | Facebook/Instagram ads that open WhatsApp chat |
| Chatbot Integration | Automated responses for common questions |
| Campaign Management | Promotional messages, order updates, customer support |
Best for: Retail, e-commerce, service businesses, real estate, education
Pricing: From KES 5,000/month
3.7 Digital Marketing Setup (Complete Package)
For businesses starting from zero.
| Service | What We Include |
|---|---|
| Strategy Development | Goals, target audience, channel selection, budget allocation |
| Account Creation | Google Analytics, Google Search Console, Google Ads, social media accounts |
| Tracking Setup | Conversion tracking, pixel installation, goal setting |
| Content Foundation | Profile bios, cover images, first posts |
| Initial Campaign Launch | First Google Ads or social media campaign |
| Training | Show you how to manage basics (optional) |
Best for: New businesses, businesses going online for the first time
Pricing: One-time setup fee from KES 30,000 – 80,000
3.8 Analytics & Reporting
What gets measured gets improved.
| Metric We Track | Why It Matters |
|---|---|
| Website Traffic | How many people visit your site |
| Traffic Source | Google, social, email, direct — where are they coming from? |
| Bounce Rate | Are they leaving immediately? |
| Conversion Rate | Percentage who take desired action (buy, call, sign up) |
| Cost Per Lead / Sale | How efficiently are you spending? |
| Return on Ad Spend (ROAS) | Revenue generated per shilling spent |
| Social Engagement | Likes, shares, comments, saves |
| Email Open & Click Rates | How engaged are your subscribers? |
Deliverable: Monthly dashboard (Google Data Studio / Looker Studio) + written report with insights and recommendations.
4. Digital Marketing Packages
Package 1: Digital Starter (Small Business / Local)
| Feature | Included |
|---|---|
| SEO | Basic on-page (up to 10 keywords) |
| Google Business Profile | Setup and optimization |
| Social Media | 1 platform (Facebook or Instagram), 5 posts/month |
| Email Marketing | Basic newsletter (1x/month, up to 1,000 subscribers) |
| Monthly Reporting | Basic |
| Price (KES/month) | 20,000 |
Package 2: Digital Growth (Growing Business)
| Feature | Included |
|---|---|
| SEO | On-page + local SEO (up to 30 keywords) |
| Google Business Profile | Full management + review generation |
| Google Ads | KES 15,000 ad spend + management |
| Social Media | 2 platforms, 15 posts/month, daily engagement |
| Email Marketing | 2 campaigns/month, segmentation |
| Content Marketing | 2 blog posts/month |
| Monthly Reporting | Detailed with insights |
| Price (KES/month) | 55,000 |
Package 3: Digital Enterprise (Large Business / E-commerce)
| Feature | Included |
|---|---|
| SEO | Full technical + off-page + local (unlimited keywords) |
| Google Business Profile | Full management + review campaigns |
| Google Ads | KES 50,000+ ad spend + advanced management |
| Social Media | 4 platforms, daily content, paid social ads |
| Email Marketing | Automated funnels, segmentation, A/B testing |
| Content Marketing | 4 blog posts + 2 videos/month |
| WhatsApp Marketing | Broadcast + chatbot |
| Dedicated Account Manager | ✅ |
| Monthly Reporting | Custom dashboard + strategy call |
| Price (KES/month) | 120,000 – 250,000 |
5. Our Digital Marketing Process
| Phase | Activities | Duration |
|---|---|---|
| 1. Discovery | Goals, audience, competitors, budget | 1 week |
| 2. Strategy | Channel selection, messaging, content plan | 1 week |
| 3. Setup | Account creation, tracking, initial content | 1–2 weeks |
| 4. Launch | First campaigns go live | Day 1 |
| 5. Optimization | Weekly adjustments based on data | Ongoing |
| 6. Reporting | Monthly performance review and strategy refresh | Monthly |
6. Real-World Success Stories
Case A: Local Restaurant (Nairobi)
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Challenge: Few customers, empty tables during weekdays
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Solution: Google Business Profile optimization, Facebook ads targeting nearby users, Instagram food photos
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Results (3 months):
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300% increase in direction requests on Google Maps
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40% increase in weekday lunch customers
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4.8-star rating from 50+ new reviews
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Case B: E-commerce Fashion Store
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Challenge: High website traffic but low sales
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Solution: Abandoned cart email sequence, Google Shopping ads, Instagram Shoppable posts
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Results (6 months):
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25% increase in conversion rate
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40% recovery of abandoned carts via email
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3x ROAS on Google Shopping
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Case C: B2B Software Company
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Challenge: No qualified leads from website
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Solution: LinkedIn content strategy, Google Ads for high-intent keywords, case study creation
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Results (9 months):
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500% increase in demo requests
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Cost per lead reduced by 60%
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Ranked #1 for 5 key software keywords
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Case D: Professional Services (Law Firm)
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Challenge: Invisible on Google for local searches
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Solution: Local SEO, Google Business Profile optimization, review generation campaign
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Results (6 months):
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Ranked in Google’s Local 3-Pack for “lawyer Nairobi”
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200% increase in phone calls from search
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4.9-star rating
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7. Why Choose Fradesoft for Digital Marketing?
| Reason | Explanation |
|---|---|
| Local Expertise | We understand Kenyan audiences, languages (Swahili/English), and culture |
| Data-Driven | Every decision backed by analytics — no guessing |
| Transparent Reporting | You see exactly where your money goes and what you get |
| No Long-Term Contracts | Month-to-month. Cancel anytime. |
| Integrated Approach | SEO + ads + social + email work together, not in silos |
| Affordable for Kenya | Packages designed for local budgets |
| Proven Results | Case studies and client references available |
8. Digital Marketing Channels We DO NOT Recommend (For Most Kenyan Businesses)
| Channel | Why Not |
|---|---|
| TikTok Ads | Only if your audience is under 25 and highly visual |
| Snapchat | Very small Kenyan user base |
| Niche, mostly female, longer sales cycle | |
| Traditional PR | Hard to measure ROI |
We’ll be honest if a channel isn’t right for you.
9. Frequently Asked Questions
Q: How long until I see results?
A: SEO: 3–6 months. Google Ads: immediate (days). Social media: 1–3 months. Email: immediate for existing lists.
Q: What is a good ROAS (Return on Ad Spend)?
A: For e-commerce: 3x–5x (spend KES 1, get KES 3–5 back). For leads: depends on customer lifetime value.
Q: Do I need a website for digital marketing?
A: For SEO and Google Ads, yes. For social media, you can start without one but it’s limiting. For WhatsApp, no.
Q: Can you manage my existing Google Ads account?
A: Yes. We can audit and take over existing campaigns.
Q: Do you guarantee #1 on Google?
A: No ethical SEO company can guarantee #1. We guarantee we will use best practices and show measurable improvement.
Q: What is your minimum contract?
A: Month-to-month. No lock-in.
Q: Do you create social media content?
A: Yes. Graphics, captions, hashtags, and basic video editing included in most packages.
Q: Can you integrate M-Pesa into my marketing?
A: Yes. For WhatsApp marketing, we can link to payment links. For e-commerce, we integrate M-Pesa checkout.
10. Digital Marketing Add-On Services
| Add-On | Price (KES) | Description |
|---|---|---|
| Blog Post Writing | 3,000 – 7,000 per post | SEO-optimized, 500–1,000 words |
| Graphic Design (single image) | 1,500 – 3,000 | Social media post, ad creative |
| Video Editing (30–60 sec) | 5,000 – 15,000 | Reels, TikToks, YouTube Shorts |
| Landing Page Creation | 10,000 – 30,000 per page | High-converting page for campaigns |
| Influencer Outreach | 15,000 – 50,000 per campaign | Identify and manage local influencers |
| Review Generation Campaign | 5,000 – 10,000/month | System to collect Google reviews |
11. Let’s Grow Your Business Online
Ready to attract more customers through digital marketing?
📧 Email: info@fradesoft.com
🌐 Website: www.fradesoft.com
📍 Office: Nairobi, Kenya
Get a FREE digital marketing audit and strategy consultation today.
Fradesoft Solutions
Smart Software. African Innovation. Global Standards.
Since 2006 — Trusted by businesses across Kenya and beyond.